Client
Black Swan Photography
Case Study · Full Custom Build
A portrait photographer's site, built to feel as intimate as her work.
Sally Bol is a portrait photographer in Old Town Alexandria, Virginia, specializing in family, newborn, maternity, and personal portraiture. The site needed to carry her literary, emotionally-driven voice from the homepage through every gallery.
The Challenge
Sally’s brand leans heavily on voice — reflective, literary copy paired with intimate, unposed imagery — which meant the site needed to read as carefully as it needed to look. It also needed to organize four distinct session types (children, newborn & maternity, family, personal) into their own galleries without breaking the site’s slow, considered pacing.
The Approach
PowerUp built a gallery structure organized around Sally’s four session types, paired with a homepage built to read more like a personal essay than a typical photography portfolio. A consultation-focused contact flow and a seasonal newsletter signup were built in to turn that emotional connection into booked sessions.
What We Built
A site built to give voice and image equal care.
Session-based gallery structure
Dedicated galleries for children, newborn & maternity, family, and personal portraiture.
Editorial, story-driven homepage
Long-form, reflective copy given room to breathe rather than compressed into standard sections.
Consultation-focused contact flow
A clear, low-pressure path from browsing to booking a consultation call.
Seasonal newsletter signup
A low-frequency email list built to stay in touch without overwhelming subscribers.
The Result
Client feedback coming soon.
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