Client
Cloud Medical
Case Study · Full Custom Build
Direct Primary Care, made easy to join and easy to trust.
Cloud Medical is Boulder County's Direct Primary Care practice, offering full-stack, non-stop care independent of insurance. The site needed to explain a membership-based care model clearly enough for a first-time visitor to enroll with confidence.
The Challenge
Direct Primary Care is still an unfamiliar model to a lot of patients — no insurance middleman, membership-based pricing, 24/7 access to physicians. The site needed to explain why that model saves patients money and gets them better care, and make enrollment feel like an easy, obvious next step.
The Approach
PowerUp built the site around Cloud Medical’s own value pillars — cost savings, always-on access, a functional-medicine approach, and full-stack care — paired with a straightforward enrollment path and a media library of podcasts, articles, and patient stories to build trust before someone signs up.
What We Built
A site built to make enrollment feel like the obvious next step.
Value-pillar homepage structure
Core reasons to join organized clearly rather than buried in dense copy.
Enrollment-focused CTAs
A clear, repeated path to requesting membership enrollment.
Media & content library
Podcasts, articles, eBooks, and patient stories built to build trust before signup.
Team & philosophy pages
Dedicated space introducing the care team and Cloud Medical's approach to medicine.
The Result
Client feedback coming soon.
Running a membership-based healthcare practice?
We build sites that make an unfamiliar care model easy to understand and easy to join.