Client
Moterum Technologies
Case Study · Full Custom Build
Enabling stroke survivors to walk independently again.
Moterum Technologies builds FDA-registered devices and a care platform to treat fall risk and hemiparesis in stroke and heart disease patients. They needed a site that could clarify a complex clinical offering for patients, physical therapists, and doctors alike.
The Challenge
Moterum’s offering combines a proprietary medical device, a digital care platform, and an expert care team — a lot of moving pieces to explain clearly to three different audiences: patients, their families, and the physical therapists and doctors who refer them. The site needed a new brand and a web presence flexible enough to grow as their model shifted.
The Approach
PowerUp clarified Moterum’s core offering into two clear pillars — fall-risk treatment technology and their digital care platform — and built a brand and site structure flexible enough to evolve as their business developed.
What We Built
A brand and site built to explain complex care simply.
Two-pillar service structure
Fall-risk treatment technology and digital care platform separated into clear, dedicated paths.
Custom brand identity
A full branding and art direction package built from the ground up.
Patient- and provider-facing content
Messaging built to speak clearly to patients, families, and referring clinicians alike.
Flexible, scalable structure
A site architecture built to grow as Moterum's product and business model evolved.
The Result
Client feedback coming soon.
Launching a healthcare product that needs to reach multiple audiences?
We build brands and sites that make complex clinical offerings easy to understand.