Client
Spira Manufacturing
Case Study · eCommerce
A 45-year-old EMI shielding manufacturer, rebranded for its next chapter.
Spira Manufacturing has supplied patented EMI/RFI shielding gaskets to aerospace and defense leaders like NASA, Raytheon, and Honeywell for over 45 years. Despite that track record, their brand and website hadn't changed in decades, and needed to finally reflect the quality of their products and service.
The Challenge
Spira’s brand and website had remained virtually unchanged for decades, despite the company’s continued success and its products’ presence in some of the industry’s most demanding applications. Their biggest technical differentiator — fully customizable products — wasn’t presented in a user-friendly way, and the site didn’t reflect the excellent customer service the company prided itself on offline.
The Approach
PowerUp assessed Spira’s existing branding, web presence, and marketing materials against their business goals, then worked closely with the Spira team to map out a new web architecture built around functionality the old site never had — including a custom product selector tool. The refresh was timed to celebrate Spira’s 40th anniversary with matching ad and graphic collateral.
What We Built
A brand refresh and product experience that finally matched Spira's reputation.
Brand refresh
A modern, timeless corporate identity built to match Spira's quality and 45-year track record.
Custom product selector tool
A guided tool to help customers and designers find the right gasket for their application.
Information library
Organized access to Spira's technical documents, guides, and videos.
Customized eCommerce features
Product showcasing and ordering built directly into the new site.
The Result
It was a delight working with the entire PowerUp team on our custom website. We ended up with a website that was MUCH nicer than we dreamed of! They had lots of creative ideas, and were very respectful of our budget, helping us to get the most 'bang for our buck.' They operate with integrity and are great people to work with! I highly recommend them.
Bonnie Paul, Ph.D · Special Projects Manager, Spira
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