Client
YAO Company
Case Study · eCommerce
A wholesale platform built for practitioners, not just shoppers.
YAO Company supplies Yin-care's herbal wash and Asian cosmology-based wellness products to practitioners and wholesalers. The site needed to function as a login-gated wholesale portal, separate from their consumer-facing retail brand.
The Challenge
YAO Company needed a wholesale-only ordering system — complete with account dashboards, order history, and CEU course access for practitioners — that stayed clearly separate from their consumer retail site, Yin-care, without duplicating the brand experience.
The Approach
PowerUp built a login-gated wholesale storefront with its own account dashboard, order history, and a dedicated CEU course and webinar library for practitioners, cross-linked cleanly to the consumer-facing Yin-care retail site.
What We Built
A wholesale portal built to serve practitioners without duplicating the retail brand.
Login-gated wholesale storefront
A separate ordering experience built specifically for practitioners and wholesalers.
Account dashboard & order history
Self-service order tracking without a phone call.
CEU courses & webinar library
Continuing education content built directly into the wholesale portal.
Cross-linked retail brand
Clean handoff to the consumer-facing Yin-care site for retail shoppers.
The Result
Client feedback coming soon.
Selling to both practitioners and consumers?
We build separate storefronts that stay on-brand without duplicating your work.