Client
Yin-care
Case Study · eCommerce
A women's wellness brand's storefront, built to hold product, coaching, and a podcast together.
Yin-care offers a Traditional Chinese Medicine-based herbal wash alongside coaching and a podcast focused on women's health. The site needed to sell product directly while giving equal weight to the brand's coaching and content offerings.
The Challenge
Yin-care is more than a single product — it’s a flagship herbal wash alongside private coaching, courses, an affiliate shop, and a podcast, all built around a specific health philosophy. The site needed a storefront that sold the flagship product clearly, while still making room for the brand’s coaching and content offerings to feel equally central, not like an afterthought.
The Approach
PowerUp built a WooCommerce storefront centered on the flagship Herbal Wash, with dedicated sections for private coaching, courses, an affiliate ‘Stuff We Love’ shop, and an embedded podcast — so the brand’s product and its philosophy share the homepage rather than competing for it.
What We Built
A storefront that gives product and philosophy equal footing.
WooCommerce storefront
A clean product catalog centered on the brand's flagship Herbal Wash.
Coaching & course pages
Dedicated space for one-on-one coaching and courses alongside the product line.
Affiliate shop section
A curated 'Stuff We Love' storefront for complementary products.
Embedded podcast & blog
Ongoing content built to support the brand's health philosophy between purchases.
The Result
Client feedback coming soon.
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